Digital Transformation
Digital products change not just what a business sells, but how it learns and improves over time.
Digital products change more than a company's revenue model — they change the feedback loop a business runs on. A physical product ships and the conversation mostly ends; a digital product ships and the conversation begins.
Usage data from a digital product informs the next version in ways physical goods rarely allow, creating a value loop that gets stronger over time.
Near-zero marginal cost of distribution changes what pricing, support, and growth strategy even look like compared to physical goods.
Customers of digital products expect continuous improvement, not a one-time purchase — which changes what a company owes them after the sale.
Businesses that treat digital products as a new category, rather than a digital version of an old one, tend to unlock the value hiding in that difference.